Reid & Simple

Create a fun and quirky brand identity for an online shaving kit. 

The brand idea is well summarized by the tagline ‘cut back to the roots’. To go for what is essential. The classic look. The values—simple, honest, fun and stylish—define the brand of ‘reid & simple’. It was named fittingly after the company’s owners and is set in a serif typeface: Calluna. The visual design is led by primary colors, basic shapes and black and white photography.

(student work)